bCause

Helping Businesses Grow Via Branding

admin — Fri, 12 Sep 2014 01:11:03 +0000

bCause was recently featured in an article in the Entrepreneurs Column of the Midweek publication here in Hawaii. Robin Kumabe, the company's Founder, had an opportunity to share with columnist, Christina O'Connor about bCause's process of delivering intentional, impactful and inspirational customer experiences through 'brand integrity'.

You can read the entire article here.

Branding From the Inside, Out

admin — Mon, 03 Mar 2014 21:26:43 +0000

Have you ever been enticed by the outside image of a brand, only to find out that it was just a facade? It’s like having a beautifully wrapped box with nothing inside. And traditionally, branding has been like that: ‘Focus on the image, what customer sees’.

Yet, metaphorically, no matter how beautifully packaged the gift is, it’s what’s inside that counts. bCause believes that brand and business transformation doesn’t just happen…it’s by design. Let us help you to design and develop your brand, from the inside, out. Here’s how

Be The Change We Seek

admin — Sun, 21 Jul 2013 05:10:05 +0000

bCause just became a ‘recertified’ B Corporation! After developing the framework for ‘Brand Integrity’ back in 2009, bCause was birthed with the desire to put a stake in the ground and live out ‘Brand Integrity’ on the inside. If we could ‘become the change we seek’ to support when doing work with our Clients, we would be ‘walking our talk’. Last year, Joyce Lee-Ibarra interviewed Robin Kumabe about defining ‘success’ for our business on her blog . Her focus for the interview was to help her readers better understand BCorps. For more information about BCorp, go to www.bcorporation.net. Read the full blog here.

The Brand Integrity Effect

admin — Sun, 21 Jul 2013 05:07:46 +0000

A study by Mercer Consulting demonstrates the measurable benefits of improving an organization’s Brand Integrity though integrated adjustments to Brand Strategy (Setting Expectations) and Corporate Strategy/ Operations (Experience Delivery).

One of Brand Integrity’s central premises is that brand and business strategy must be aligned. Studies have shown that isolated improvements to business operations or to brand, result in only minor margin gains.

However, coordinated activities in both spheres have been shown to lead to higher margins, increased top-line growth, and a stronger market position. Brand Integrity, when applied to the customer journey, can help organizations see significant results.

Move Your Customers

admin — Sun, 21 Jul 2013 04:43:36 +0000

A brand is what your customers believe about you. You can’t control what people think, but you can influence their behavior by delivering a consistent experience at every point of interaction that fulfills the expectations you set. It’s all about seeing things from the perspective of your stakeholders and acting with integrity.

In order to properly assess what you want your business to become, it’s essential to understand whom it is that you are trying to connect with. What’s their culture? What’s their tribe? Once you’ve identified your core customer segments, we apply this knowledge to the customer journey, which is the careful orchestration of a series of branded experiences that are relevant to and resonate with the customer. An organization’s execution of these individual points of interaction will determine what kind of impression they leave with their customers.