bCause just became a ‘recertified’ B Corporation! After developing the framework for ‘Brand Integrity’ back in 2009, bCause was birthed with the desire to put a stake in the ground and live out ‘Brand Integrity’ on the inside. If we could ‘become the change we seek’ to support when doing work with our Clients, we would be ‘walking our talk’. Last year, Joyce Lee-Ibarra interviewed Robin Kumabe about defining ‘success’ for our business on her blog . Her focus for the interview was to help her readers better understand BCorps. For more information about BCorp, go to www.bcorporation.net. Read the full blog here.